What Does a Channel Marketing Manager Do?
A Channel Marketing Manager is responsible for developing and creating marketing programs. These programs are specifically targeted to certain channels in an effort to promote products/ services of the company. Promoting and marketing play a large role in the success of the company. The Channel Marketing Manager job description includes strong personal qualities such as integrity and confidence.
The role of a Channel Marketing Manager includes the ability to stay current with the most relevant digital social media marketing trends. Communication skills and marketing expertise are needed for this position. A suitable candidate will be able to coordinate marketing campaigns with other leaders in the company. The candidate for this position will be able to work effectively under pressure in a professional manner. Individuals who enjoy analyzing and creating marketing content are well suited for this position.
Duties and Responsibilities:
- Plan Digital Campaigns
- Marketing Guidance to Company Executives
- Conduct Market Research
- Development of Channel Marketing Strategies
- Create Reports on Results
The above responsibilities highlight the basic day to day tasks involved in this position. The following are descriptions of each duty/ task.
Planning a digital campaign entails selecting which marketing platform to use for the campaign. Perfecting the campaign to fit the marketing platform (e.g. social media) is beneficial for obtaining optimal results.
Marketing guidance is when a Channel Marketing Manager meets with company executives and senior members to provide guidance and advice on the best strategy to market products/ services. Discussing the best strategies for advertising and reaching potential customers is very important for overall success.
Conducting market research requires Channel Marketing Managers to stay on top of current trends in regards to popular searches and technology. This also includes research on top competitors and what strategies they are currently implementing.
Development of channel marketing strategies requires Channel Marketing Managers to create channels of marketing to reach potential customers. The logistics of these channel strategies are ironed out with the executive team and department heads. This includes deadlines, goals, contracts, projections and budgets.
Reports on results are an accumulation of data gathered over the course of the campaign. Collecting and analyzing this data will allow Channel Marketing Managers to improve future marketing strategies by viewing which ones proved to be most successful.
Good Skills to Have:
Channel Marketing Managers should have supplementary skills that will aid them during their day to day tasks. These skills will help them develop successful campaigns and properly market products/ services.
- Interpersonal Communication Skills
- Analytical Ability
- Tech/ Computer Skills
- Organizational Skills
The above skills are extremely important for individuals that are looking to excel in the position of Channel Marketing Manager. The following descriptions are of each skill required.
Interpersonal communication skills are important for effectively communicating between two or more individuals. Communication is key in this role, especially for generating successful campaigns and marketing research.
Analytical ability is very important for collecting and analyzing all types of data that will benefit the company. Observing current trends, evaluating successful campaigns and social media engagements are critical elements for success.
Teamwork is needed for a positive work environment. Teamwork allows for collaboration. Channel Marketing Managers must be professional, courteous and prepared when collaborating.
Tech and computer skills serve an important role, especially in today’s day and age. Utilizing computer programs and software to enhance marketing strategies and channel development is essential.
Organizational skills help Channel Marketing Managers to prioritize and collaborate on multiple projects simultaneously.
The salary for a Channel Marketing Manager in the UK is between £53,100 and £93,900. The salary for a Channel Marketing Manager in the US is between $65,000 and $115,000.
Education, Experience and Certification:
- Bachelor’s Degree (marketing, advertising/ related field, required)
- Courses in Economics, Computer Science, Business Law/Management (preferred)
- Internships (related field, preferred)
The Main Goal:
The main goal of a Channel Marketing Manager is to develop, implement and excel marketing strategies. From early development to the final stages, a Channel Marketing Manger stays up-to-date with cutting-edge data and analysis. Strong analytical skills are a resourceful tool for individuals in this position. A Channel Marketing Manager works well with others and possesses strong communication skills for the advancement and success of the company through marketing.