The Importance of a Cover Letter
Cover letters are short documents that are included with your resume. They are the first impression of yourself as a candidate for the position. Your cover letter showcases your personality and ability to effectively communicate in a professional manner. Employers want to see more than just qualifications. You may be highly qualified- but if you can not express your ideas in a clear and concise manner, you will not be the right fit for the job. Public Relations cover letters should always be organized and well-thought-out.
Cover letters allow you the opportunity to describe some of your strongest qualities and outstanding experience. Often times resumes are very factual, such as the university you attended, the degree you received and the previous jobs you worked. However, a cover letter gives you the chance to express yourself authentically and show your potential employer why you would be a great addition to the company.
By explaining yourself and what you bring to the table- you accentuate your value as an individual. By explaining how your skills align with those of the position- you are helping to draw a conclusion. Noting how your skill set matches the position will help you to further your chance of an interview. It is always a good idea to do research on the company you are applying to and learn which attributes they value most. Your goal is to impress your potential employer with your mannerism, skills and positive qualities.
Preparing a Public Relations Cover Letter
Public Relations managers, also known as PR managers, can greatly benefit from a cover letter. A PR manager must have excellent communication skills in order to complete their job successfully. This is a perfect opportunity to showcase your ability to effectively communicate.
When preparing a cover letter, it can be beneficial to write a rough draft- outlining exactly what you want to say. Your cover letter should always use a professional and courteous tone of voice. You want to show respect and competence.
Dear Mr. Newman
As a dedicated Public Relations manager, I have developed a positive public reputation for both national and international clients. With regards to California Center Star’s recent listing, it is my pleasure to present you with my resume. I believe my unique set of skills acquired throughout my time in the industry will be of service to your agency.
As a graduate of UCLA, I have developed the foundation for my degree in Philosophy. This experience provided me the foundation to begin my career as a Public Relations manager. I have assisted a wide range of clients and provided positive media exposure for them. With my strong communication skills and passion for the industry, I believe I can help clients achieve the best public image possible. I have a unique ability to highlight one’s accomplishments and accurately portray them to the media in a variety of forms include TV, print and video.
It is my priority to always stay current on relevant topics that pertain to my clients. I believe in the importance of preparation. My time management skills have proven to be one of my strongest assets over the past 7 years.
Some of my professional accomplishments include…
-Creating result-driven PR services to clients in a timely manner
-Creating and presenting press releases, website content, media content, interview content and newsletters
-Developing a blueprint for client’s brand and positive coverage
-Acquiring a strong understanding of social media networks and how to use them effectively
-Driving audience awareness through the combination of social media and mainstream media
-Ability to work in a fast-paced environment
-Mastering professional and courteous communication on behalf of clients
With all of the tools and hands-on experience I have acquired, I believe I am perfectly matched for the California Center Star PR position. I look forward to discussing with you in the near future. Thank you for your time.
Sincerely,
Lucy Anthony
Tips for Creating Your Cover Letter
Include Specifics on Previous Positions
Explaining how you handled similar situations in the past will give potential employers insight into your personality and experience level.
Match Yourself to the Position
Explain how you are the right candidate and how your skill set is in alignment with what the company is looking for.
Use a Kind Tone
Using a kind and courteous tone will serve you well- especially in a role such as Public Relations. Always end your letter thanking them for their time/ consideration.
